Search Engine Optimization (SEO) helps to increase the number of visitors to your website from free or organic search results in search engines like Google and Bing. These organic results are free and not carried out by paid advertisements. SEO ensures that your site appears top on the list of organic results in the Search Engine Results Page (SERP). There are seo companies to help your business. In Australia, you can contact a strategy specialist from perth seo to improve your business. Optimizing the website can improve the visibility of the website in search engines.
How Does It Work?
Important factors like a content, ranking, strategy, link building, social network, website optimization, keyword research, sitemap optimization, traffic, web design, and feedback are considered for effective implementation of SEO. Search engines have advanced search crawlers which crawl and get the data to build an index of information. When the user searches for a specific keyword, the crawlers crawl and index the data in the websites and the relevant data is displayed in the results page. They select the websites which contain the best quality content and information.
Factors of SEO
Google pays attention to two important factors: On-Page SEO and Off-Page SEO. Google uses more than 200 factors to rank the website. Some of the factors are described here.
The design, code, functionality, and navigation structure of the website are important things for improving On-Page SEO.
Keywords: The text used by the user to search on the search engines is known as a keyword. Many content writers overuse the keyword to improve SEO. But algorithms in search engines like Google will not give importance to such contents.
Content: A high quality and unique content can be visible on the first position on the first page of Google search results page. Use relevant keywords to your content to create more traffic.
Page Titles: A title explains the visitors what kind of information the webpage carries. An attractive webpage title with a relevant keyword can attract more visitors to your website.
URL: Creating a user-friendly URL are easier to understand both by users and search engines. Use the primary keyword in URL and do not use underscores (_) as a separator. The hyphen (-) can be used as a separator.
Site Speed: A website should take less time to load. Google algorithm prefers websites which load quickly.
Building backlinks from various websites to your site can increase the traffic of your website. Guest Blogging, Article Submission, Social bookmarking, Link building and many other activities are used to generate high-quality backlinks.
Techniques of SEO
The 3 techniques used in SEO are described below:
White Hat SEO: They follow the search engine guidelines to improve the website rankings. It may take a longer time to implement but it gives long last benefits. It is the most preferred technique by search engines.
Black Hat SEO: To get instant website ranking they violate the search engine rules. Techniques like overuse of keywords and using complex sentences can be used.
Grey Hat SEO: Both black hat and white hat SEO are used to gain the rankings.