Dynamic Ad Insertion: How does it work?

3 min read
Over the years, the evolvement of technology has brought a lot of change in the...


Over the years, the evolvement of technology has brought a lot of change in the way people approached towards the customer. Earlier, the companies used to hire different magazines and newspaper for advertising their product and services according to their readers’ age group. If the product or services they are offering are for the younger people, they would generally hire the newspaper and magazines which are mainly read by the younger people and the same goes when the service or the product are meant for the older people. But, this kind of advertising was limited to the audience reach, and the company had no idea about their advertisement reach. But, with the evolvement of technology and internet seeping in every aspect of life, the way of advertising has also changed drastically. Now, the companies can keep a track about their audience reach whenever they put up an ad.

Instead of blindly targeting a wide spectrum of audience, the companies can now specifically target the viewers who have shown interest in similar product or services. This can be found whenever the users search over the internet with relevant keywords of the product or service. The internet now serves as a more specific broker between the company and its audience. The ads are allocated to different servers and are only shown as per the search relevancy of the users which is based on the ad campaign performance and the viewer audience insights. This whole process of showing an advertisement as per the requirement of the client is known as the Dynamic Ad Insertion.

How Dynamic Ad Insertion works?

One key component to comprehend is that in video streaming the video player is downloading/pulling the video stream while in TV communicate the video server is driving video information to the watcher unit. This implies not really should all video players pull similar information, and an individual stream can be accommodated every watcher. This may sound wasteful and do we need a live encoder for every watcher? Not by any means, as the main part that entirely to be one of a kind for every watcher is the advertisement break. Whatever remains of the stream can be the equivalent for all. A streaming show depicts reference to and a succession of the video record pieces of a stream, and without server-side promotion inclusion, all video players would get the same simple show. The video document lumps made by the encoder is likewise the equivalent for all watchers.

What the dynamic ad insertion does is to take the first streaming show and adjust it for every watcher. Every watcher gets a one of a kind show where the video record lumps amid the TV advertisement break is substituted by video document pieces for the promotions served to that explicit watcher.

In any case, how does the module know which part of the video needs to replace? That data is put in the video flag to the live media encoder. A marker expressing when the advertisement break begins and the term of the break. The live media encoder improves the first show with this data in such a way that the dynamic ad insertion can comprehend it. At the point when the SSAI module recognizes a marker a promotion ask for with the asked for length is sent to the advertisement server. This is done continuously and essentially in the meantime for every single simultaneous watcher.

The future of the interference of the dynamic ad insertion is meant to be improved and be more specific and precise in targeting customers who are believed to bring in more customers to their product or service website.

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